The client:
The Millennium & Copthorne Hotels
The brief:
As part of a multi-million pound refurbishment programme, The Millennium & Copthorne Hotels based on-site at Chelsea Football Club wanted to introduce a continental-style ‘alfresco’ facility to the former Shed Bar, the Blues Sports Bar, for its ‘Chelsea supporter’ customers and hotel guests alike.
The Broadview solution:
With the majority of the football season taking place throughout the winter months, it was important for the Millennium & Copthorne’s management team to introduce a comfortable undercover environment to the Blues Sports Bar which would protect customers from adverse weather conditions and provide a suitable smoking area.
Broadview worked with a key trade account, HG Imports, to provide The Millennium & Copthorne Hotel with a tailor-made outdoor solution. Following a consultation with the Millennium & Copthorne’s management team, Broadview and HG Imports selected product designs and fabrics which would be most suitable for and also complement the establishment. The five metre by five metre large-span parasol has been constructed with aluminium masts, stainless steel fittings and winder systems for easy opening and closing. The parasol is produced from the highest-grade acrylic canvas and has been produced in blue to match the well-known Chelsea colour. All these features combine to create a modern, unique and attractive environment.
The result:
A ‘premier league’ outdoor solution has been provided. The refurbishment programme has elevated the Blues Sports Bar to new heights creating an urban, trendy environment. Broadview and HG imports have designed, manufactured and installed a large-span parasol that complements the interior of the sports bar. The striking parasol creates a sophisticat- ed outdoor setting at this fashionable Chelsea hotel to accommodate customers that are affected by the smoking ban as well as those who enjoy a drink ‘alfresco’.
Testimonial:
“We offer a range of match day hospitality packages and it was important for us to create a comfortable environment, both inside and out, to ensure our sports bar is an ideal destination to visit before and after a big match. The eye-catching parasol provided by Broadview and HG Imports enables us to accommodate customers that enjoy a drink ‘alfresco’ as well as those affected by the smoking ban. We have been extremely pleased with the efficient service provided by both companies and also with their expertise in designing a tailor-made product which complements the overall style of our new-look bar.”
Douglas McHugh – General Manager at The Millennium & Copthorne Hotels
